Intelliclear Global Commercial Consumer IT Market Experts

There comes a time when an organization demands a “measurement” of one or more market perspectives through statistical data that is relevant and representative of a particular universe. Quantitative surveys provide such a measurement through the deployment of a questionnaire to a relevant sample of a targeted audience. IntelliClear employs a disciplined three phased methodology (seen below) to quantitative studies ...

IntelliClear makes segmentation models come alive by developing tier classification gearboxes that allow clients to segment publicly available marketing lists (such as Dun & Bradstreet) into one or more of the segments of a segmentation model. By doing so clients can develop lists of potential sales targets by segment for direct marketing engagements. Dr. Alex Kalamarides is one of the ...

Eric Shuster and Alex Kalamarides of IntelliClear are considered two of the industry’s leading authorities on market segmentation, including the application and operationalization of market segmentation in real world market situations. IntelliClear leverages the experiences of its principals to deliver an integrated solution in both the development and application phases of market segmentation. Segmentation models can be driven from a ...

With its roots in the Social Sciences and Anthropology, ethnography has emerged in recent years as a powerful qualitative research tool that can deliver uniquely valuable insights based on the real-life behavior of business decision makers and consumers. One of the strong suits of IntelliClear, ethnography is carried out either through behavioral observations at the actual business or household premises ...